SOURCE: Thinq

THINQ and KnowledgeAdvisors Offer Learning Evaluation, ROI Modeling and Advanced Learning Management Capabilities

Joint Customers Can Now Perform Level I through Level V Evaluations of Learning Effectiveness, Providing Metrics for Growth While Moving Through the THINQ Learning Management Maturity Model

BALTIMORE, MD, [June 17, 2003], THINQ Learning Solutions, Inc. and KnowledgeAdvisors, Inc. today announced an alliance to provide comprehensive learning measurement to customers through the combination of the THINQ TrainingServer® Learning Management System (LMS) and KnowledgeAdvisors Metrics That Matter™ learning evaluation system.

Metrics That Matter systematically provides a balanced scorecard across all learning measurement levels—from participant satisfaction to financial ROI—allowing organizations to continuously improve while demonstrating value to stakeholders. “The combination of Metrics That Matter and the THINQ LMS merges learning management and learning measurement. Customers can now have near real-time monitoring of training effectiveness that is initiated by completion of training through the THINQ LMS,” commented Kent Barnett, CEO of KnowledgeAdvisors.

Metrics That Matter is based on a training evaluation methodology pioneered by Dr. Donald Kirkpatrick and later extended by Dr. Jack J. Phillips into the world renowned Phillips ROI Methodology. Dr. Phillips with The Jack Phillips Center for Research commented, “Technology tools like THINQ’s LMS and KnowledgeAdvisors’ Metrics That Matter make the process of managing and measuring learning programs more efficient and effective than ever. This partnership is a harmonious alignment for managing diverse learning programs and automatically measuring the impact those programs have on the organization. It is a great step forward for the learning industry.”

“This alliance complements THINQ’s visionary Learning Management Maturity Model (LM3Ô),” said Ray Maskell, President and CEO of THINQ Learning Solutions. “The relationship with KnowledgeAdvisors will allow THINQ’s LMS customers to continuously evaluate and improve the effectiveness of their training, thereby moving them into Stage III and IV of the LM3.”

THINQ’s LM3, the first of its kind in the learning industry, gives organizations a strategic framework to analyze the current state of their learning initiatives as well as a roadmap for creating an “optimized workforce,” including technology and process enhancement options available at each stage. In addition, LM3 offers the business world a valuable, standard lexicon for intelligently comparing and evaluating workforce performance improvement efforts. LM3 details five evolutionary stages of an organization’s learning program maturity from Level I, characterized by inconsistent and informal learning processes, to Level V, learning and performance centered around organization goals:



A THINQ white paper on LM3 is available at www.thinq.com/pages/new_white_papers.htm.

About KnowledgeAdvisors, Inc.

KnowledgeAdvisors is a corporate learning business intelligence firm that helps organizations gain the knowledge necessary to improve performance, better educate workforces and reduce costs across the enterprise. Its proprietary measurement systems and benchmarking expertise help companies more successfully implement e-learning strategies and better manage corporate learning investments. For more information, contact KnowledgeAdvisors at (800) 561-3341 or visit www.knowledgeadvisors.com.

About THINQ

THINQ Learning Solutions, Inc. is the leading provider of enterprise software for learning management with more large-scale deployments than any other LMS vendor, including 24 customers with more than 20,000 learners and 10 customers with more than 100,000 learners. Over two hundred global organizations and government agencies use the THINQ TrainingServerÒ Learning Management System (LMS) to manage the registration, planning, scheduling, delivery, resource allocation and business performance outcomes of their organization's enterprise learning activities. THINQ helps its customers advance their long-term learning and workforce effectiveness strategies using the THINQ Learning Management Maturity Model (LM3™) and promotes seamless e-learning delivery with the THINQ Courseware Compatibility Center (C3™). The company recently launched THINQ ActivateÔ, a new deployment option available to customers who want to launch online programs in as little as 60 days. THINQ customers include the U.S. Navy, the U.S. Postal Service, CVS/pharmacy and Lockheed Martin, among others. THINQ is a private company headquartered in Baltimore, MD with operations in the United States, Canada and the U.K. For more information, contact THINQ at (800) 869-9461, or visit www.THINQ.com.

TrainingServer is a registered trademark, and THINQ, C3, Activate, and LM3 are trademarks, of THINQ Learning Solutions, Inc. All other company or product names may be trademarks or registered trademarks of their respective owners.

Contact for inquiries related to this PR:

Jeffrey A. Berk, Vice President, Products and Strategy, KnowledgeAdvisors
jberk@knowledgeadvisors.com
312 423 8599 (phone)|
312 372 0044 (fax)

Elizabeth Doubleday, THINQ
elizabeth.doubleday@THINQ.com
(410) 727-5112, 1261