SOURCE: KnowledgeAdvisors

KnowledgeAdvisors signs exclusive strategic partnership with Jack J. Phillips and Patti P. Phillips, experts in ROI measurement, to enhance its proprietary Metrics that Matter™ learning measurement technology

CHICAGO, IL - November 17, 2002 KnowledgeAdvisors announced the agreement to partner with Jack and Patti Phillips to embed the Phillips ROI Methodology into KnowledgeAdvisors Metrics that Matter™ Learning Evaluation System.

The Phillips ROI Methodology is a comprehensive tool for measuring the return on investment of various projects, particularly as they relate to training and human capital. The ROI Methodology has been widely embraced by organizations as a valid approach to measuring the ROI on training investments.

Metrics that Matter™ is KnowledgeAdvisors proprietary learning evaluation system. This system measures learning investments on a continuous basis for performance improvement. Companies such as Microsoft and New Horizons Learning Centers have embraced it as a valuable business tool.

The partnership will result in a very compelling value proposition. The ROI Methodology is a credible, project-based approach to capturing, analyzing, and reporting metrics surrounding learning investment returns. Once embedded with the Metrics that Matter™ daily monitoring of learning events, customers will be able to efficiently and effectively measure their learning investments in a flexible and comprehensive manner. ”

“Jack Phillips is the gold standard when it comes to capturing the ROI in learning,” states Kent Barnett, CEO of KnowledgeAdvisors. “His years of work in bringing about industry accepted standards for ROI computation are very aligned with the work KnowledgeAdvisors is doing in this area,” comments Barnett. “Patti Phillips adds an important dimension with her work in the application of ROI, specifically in the public sector,” adds Barnett.

“We reviewed a small handful of companies for consideration in developing a long term relationship to make the ROI Methodology an automated solution,” said Jack Phillips. “We chose KnowledgeAdvisors because of their professionalism and integrity, their excellent reputation, strong client base and shared vision for automating the ROI Methodology.”

The first version of the partnership will embed the critical data capture, calculation, and reporting elements of the Phillips ROI Methodology within Metrics that Matter™. This phase is expected to be completed by February 2003. Companies can begin using the system today and start collecting data using Phillips authorized data collection tools in December 2002.

About KnowledgeAdvisors
KnowledgeAdvisors is a corporate learning business intelligence firm that helps organizations gain the knowledge necessary to improve performance, better educate workforces and reduce costs across the enterprise. Its proprietary measurement systems and benchmarking expertise help companies more successfully implement e-learning strategies and better manage corporate learning investments.

About Jack and Patti Phillips
Jack J. Phillips, Ph.D., is a world-renowned expert on measurement and evaluation. Dr. Phillips provides consulting services to Fortune 500 companies and conducts workshops around the world. Dr. Phillips is the author or editor of over 30 books, founder of the Performance Resources Organization (PRO) and the Jack Phillips Center for Research, a division of Franklin Covey.

Patti P. Phillips is Chairman and CEO of The Chelsea Group, Inc., a research and consulting organization specializing in the evaluation of training and performance improvement programs. She is author or editor of 10 publications including The Bottomline on ROI (2002) and Measuring ROI in the Public Sector (2002).

Jeffrey A. Berk, Vice President, Product and Strategy, KnowledgeAdvisors
jberk@knowledgeadvisors.com
312 423 8599 (phone)
312 372 0044 (fax)